# 1 You don't track how effectively you're capturing leads
Track everything.
Track how much you pay per lead & how to bring in max leads for the least amount of money.
My answer to “what do you think will work?”
It always: "IDK but let's test"
# 2 You never think about the offers that you put in front of people to get them to opt-in
Always be testing different offers on your opt-in.
> 15% Off
> Free Shipping
> Lead Magnets
Keep testing for maximum opt-in rates - it can grow your list (and revenue) exponentially.
# 3 You have a "we'll take what we can get" attitude.
In other words,
You don’t understand the true potential of what your store can do.
Understand the possibilities & never settle for less.
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# 4 You have the mindset that "Email doesn't work" and "No one uses email"
Take it from me:
Email works,
And can make 30-40% of your total revenue on a monthly basis.
(we've even seen email doing 50% + of a stores revenue)
Dedicate the time to email that it deserves.
# 5 "We use Klaviyo templates. We don't need to change anything"
Bullshit!
Every store needs its own branding & unique designs,
And when you put in the effort to go past Klaviyo templates & basic copy?
It will reflect in your sales.
# 6 You have a lot of flows live that don't produce anything
Flows are automated revenue streams that work 24/7,
Generating a massive amount of sales every month PLUS keep your subscribers engaged & stretch your advertising spend.
Dial-in your flows.
# 7 You have no campaign strategy and you're not consistent.
Keeping a consistent schedule is key for email campaigns,
And having a general strategy is 100% mandatory.
Always remember:
A + consistency with C content is better than C consistency with A + content.
# 8 Email drives less than 30% of your revenue.
If email drives less than 30% of your stores' revenue,
You've got work to do.
And I can help with that - DM to discuss.
# 9 You only send one campaign per month
Like I said earlier,
You need to stay consistent.
If you're sending one campaign a month?
You're leaving easy money on the table.
Create a schedule & stick to it.
# 10 You only focus on paid ads and converting cold traffic
Front end marketing brings in leads & generates revenue for your store,
But backend marketing - SMS & email - should be just as important to you.
You've already paid for those leads ..
Why not market to them?
# 11 You think what got you to where you are it's gonna take you to the next level.
This is not the case.
What got you to $ 50-100k / month will not get you to $ 1M / month.
You need a properly structured & strategic email marketing system to get you to that next level.
# 12 Whether you run ads or organic social, those audiences are borrowed. Email and SMS is the only audience you own.
Marketing to owned audiences is crucial,
Especially when you look at how easy it is for Google or iOS to make a debilitating update.
Focus on owned audiences.
